Auric

Pulling single colors from the Industry West brand into editorial photography. The goal, to produce dynamic content saturated in color. We framed each set product with light while leaving room for copy and various crops.

The color “auric” displayed different moods. It was simultaneously bright and warm–yet created a steep light fall off. Orange and brown shades filled the darker tones while a more true-to-yellow hue could be found throughout. Auric created an overall mid-century vibe regardless of what you stuck in front of it.

Special thanks:
Karen Kurycki – Design Director
Alice Fay – Producer
Jordan White – Assistant Photographer