DEK’D DOWN

Dek’d Down is an outdoor goods company specializing in marine-grade EVA foam products. Their featured products include custom boat decking and pads for your Yeti cooler. Offering custom designs and stock products alike, Dek’d Down’s catalog and services is extensive.

Project Summary

We were first approached by Dek’d Down for product photography. With little to no product imagery, the client needed their most popular SKUs, forty-one items, in two color ways and one additional style, imaged for immediate use across various channels.

Challenge

One of the client’s “wants” was to exhibit their product, in-use, applied to each cooler they’re designed for. Meaning, 123 images needed to feature a Yeti cooler, requiring forty-one different Yeti coolers. An easy production for us but a financial burden for the client.

Solution

Our team saw this as a great opportunity to leverage 3D modeling and rendering. We could achieve similar results with greater longterm value for our client. An image created in-camera can only ever be that image, but a 3D project file can be rendered in an infinite number of scenarios. For the cooler images, our team utilized their post-production expertise to composite 3D renders with Yeti’s 2D product images. This not only creates a more visually accurate image for Dek’d Down’s customers, but allowed our team to incorporate a signature lighting scheme; creating a fully unique image. This was also a leaner approach than the alternative method of modeling each cooler for a totally 3D image. The final results were product images that elevated the visual identity of Dek’d Down; standing out among their competitors.