LEGENDA.

My First Logo

Brand Identity,BTS

Looking back on early work for an oceanfront restaurant.

My submission

Maybe not my first bit of published work, but the first time I got to see my creation in bright neon lights–well–sort of.

While I was interning at Void Media, our team was hired to develop branding for a new restaurant located at the Jacksonville Beach Pier. I quickly sketched out the name on some transparency paper and incorporated it into a rough illustration of the fishing pier itself. With guidance from the team, my concept was approved and revised into a minimal and organic brand. Our work adorned the oceanfront restaurant until its closing in 2019.